It began with a search. Not just for a name, but for a new identity in fashion.
We had the vision: a luxury, minimalist, unisex line that would redefine style in Egypt. We knew what we wanted to create, but the words to define it remained elusive.
We searched for something that felt timeless, personal, and true to our core aesthetic.
Then, in a moment of creative stillness, we glanced at the clock.
1:30
We are a brand driven by a passion for sophisticated, minimalist design that moves beyond temporary trends. We create meticulously crafted, unisex pieces that celebrate form, proving that subtlety can be the most powerful statement.
Our name reminds us that inspiration is found in the simplicity of the every day. Our clothes are here to challenge the status quo, one perfectly crafted piece at a time.
Welcome to One Thirty.
